JUUL - Failure to Warn and Deceptive Marketing

Vaping — inhaling a vapor of flavored nicotine through an electronic cigarette (or e-cigarette) — was introduced into the market as a safe alternative to regular cigarettes. However, in recent years, health care professionals have cautioned against the use of e-cigarettes, as the devices contain nicotine that is harmful and addictive to the user, just like traditional cigarettes. As more evidence emerges relating to the negative health consequences of using vaping devices, manufacturers like JUUL are facing allegations of failure to warn and deceptive marketing.

If you or a loved one was led to believe that JUUL vape pods were a safe and healthy alternative to traditional cigarettes, or you believe you have experienced health problems resulting of your use of JUUL vape pods, you may be entitled to compensation for your damages.

Why is vaping unsafe?

Vaping involves the inhalation of nicotine and other chemicals through a battery-powered or rechargeable device known as an electronic cigarette. This vapor contains nicotine, which gives the user a slight high, but is also an addictive and harmful chemical. Some of the health consequences of consuming nicotine through a vape pod include nausea, vomiting, mouth and throat irritation, coughing, and increased heart rate, airway resistance and blood pressure. Use of vaping devices may also lead to heart attack, due to increased heart rate. Furthermore, the vapor inhaled from e-cigarettes contains many cancer-causing ingredients like heavy metals and formaldehyde.

Targeting Teenagers in Deceptive Marketing Campaigns

A lawsuit was recently filed against the manufacturer, alleging that the company used deceptive marketing tactics to persuade consumers — and teenagers in particular — that JUUL vape pods were a safe alternative to cigarettes. JUUL advertised its product as being “safe,” when in reality, many serious health problems have been associated with vaping.

Can I file a lawsuit against JUUL?

Whether you or a loved one can file a claim to recover damages against JUUL depends on many different factors. If you believe you have been harmed by the use of JUUL vape pods due to inadequate warnings about related dangers and health consequences, or you were led to believe that using the vaping devices was safe for your health due to JUUL’s marketing campaigns, you may have a viable cause of action. The experienced attorneys at the Robichaux Law Firm can help you determine if you have a legal claim.

Contact our office for a case evaluation.


If you or a loved one are the victim of deception by JUUL, contact our law firm to find out your rights. The Robichaux Law Firm, LLC has over 40 years of experience helping victims of defective drugs receive financial compensation.

Our firm does not charge a fee for initial consultations. We work on a contingency fee, and there is no charge to our clients if we are unable to recover money for you.



We are here for you. Give us a call at (504) 286-2022 or toll free at 1-800-404-9281 to speak to one of our trusted attorneys in New Orleans, LA.

If you could be the victim of deceptive practices by JUUL, it is important to consult with an attorney as soon as possible.